The Life of an Illustration II

Not all my illustrations end up on holiday (see my previous post).
Often they never manage to travel beyond a PowerPoint presentation in a closed room, but occasionally it’s nice to see them ‘in the wild’ helping out with some publicity.

Alastair Hudson 150203 WestonWIll TfLFlyUnders#2

Recently some of my illustrations travelled with Boris Johnson to New York. Eventually they ended up on a few websites…

City AM, “Goodbye Jammersmith, hello to Wombling free? Mayor Boris Johnson outlines radical plans to solve capital’s congestion headaches” 10/2/15
http://www.cityam.com/209006/goodbye-jammersmith-mayor-boris-johnson-outlines-radical-plans-solve-capitals-congestion

City Metric, “London’s mayor wants to start putting major roads into tunnels” 9/2/15
http://www.citymetric.com/transport/londons-mayor-wants-start-putting-major-roads-tunnels-724

Maybe they even managed to get printed somewhere, who knows. In this case they were amended slightly by my direct client. Not immediately apparent and quite subtle; but I can tell. A bit like teenagers getting their ears pierced or tinting their hair colour I suppose. Flippancy aside, I think these proposals are great idea given the rising land prices in London. Not for the easing of congestion and building more roads but for more housing and parkland. Hopefully, they provoke some serious discussion.

The Life of an Illustration

DNU_Pemba_logisitcal_base_16012014

When I do an llustration I issue the client with a high resolution JPG image and I also hand over the Photoshop file. I have a document stating my standard terms which include a statement that I retain the copyright but that the client has a licence ‘to use the image for the purpose for which it was intended’. A bit vague, but architectural illustrations do tend to be used through the life of a building project for different purposes. In truth I don’t really mind what happens to them as long as they don’t end up in a book or on a T-Shirt that’s generating income that I’m not party to. Though crediting my name to them is nice.

I pass on the PSD file so colour changes and small tweaks can be done by the client and it makes printing easier if the image ends up in a document. Changes and additions to the building designs, facades etc. can also be done by my clients more easily this way. My illustrations are tools and not sacred pieces of art. They have a life of their own once I hand them over and they become part of the process of architecture and construction. It’s interesting to see changes made on the client side, though sometimes also shocking(!).

Occasionally I find them in unexpected places. A few weeks ago a client sent through an email with a link to a website with one of my drawings in. The website was announcing an Environmental licence being granted for Pemba Logistical Base in Mozambique and had a picture of a billboard on the site reproduced here.

It looked like my illustration really did have a life of it’s own and had decided to go off on a beach holiday…